Developing an AI Customer Engagement Strategy for an Industrial Robotics Company
CMES AI Chatbot
OVERVIEW
CMES Robotics, an AI robotics company specializing in AI and industrial automation, needed a more accessible way to communicate its technologies and solutions. Our team developed an AI-powered chatbot that helps users explore the company’s products, services, and resources through natural language conversations. Designed with a user-centered approach, the chatbot simplifies technical information, improves information discovery, and creates a more approachable experience for customers, partners, and stakeholders.
ROLE
Project Manager, AI Developer
TEAM
Alex C. (CEO), Seungji H., Jihye B., Jiming H.
DURATION
8 Weeks
SOFTWARE
WordPress • PHP • JavaScript • REST API • OpenAI API • Figma
SPONSORED BY
AT A GLANCE
PROBLEM
CMES Robotics offers complex AI-powered manufacturing and logistics solutions, but its information-heavy website made it difficult for potential customers to quickly find relevant products or request support.
RESPONSIBILITIES
Designed and developed a WordPress-based AI chatbot capable of answering FAQs, routing user intent, and guiding visitors toward the appropriate products and contact channels.
OUTCOME
We designed and developed an AI chatbot that delivers instant product guidance, answers technical questions, and helps convert website visitors into qualified business leads.
CONTEXT
COMPANY OVERVIEW
CMES Robotics is a Korean AI robotics company that develops intelligent automation solutions for manufacturing, logistics, inspection, and industrial operations. Their product portfolio includes robotic guidance systems, palletizing solutions, machine vision, pick-and-place automation, and AI-powered inspection technologies.
Because these solutions are highly technical, first-time visitors often struggled to identify which products fit their needs, leading to missed engagement opportunities and increased reliance on manual customer support.
PRIMARY BUSINESS CHALLENGES
Information-heavy product pages that overwhelmed visitors
No customer support outside business hours
High visitor drop-off before contacting the company
Limited understanding of customer interests and purchasing intent
MY ROLE
I served as both the Project Manager and AI Chatbot Developer, bridging communication between the client, technical stakeholders, and the development team throughout the project.
SYSTEM MECHANISM DEMO
SYSTEM MECHANISM DEMO
SYSTEM MECHANISM DEMO
TECHNICAL CONTRIBUTIONS
SYSTEM ARCHITECTURE
PROCESS
TIMELINE
OUTCOME
KEY RESPONSIBILITIES
The project was recognized with the Best Overall Award, reflecting the successful collaboration between the client and development team.
01.
A headless CMS that enables editors to publish new articles without developer support
02.
An integrated PDF reader that keeps readers within the site instead of redirecting them to external documents.
03.
A built-in commenting feature that encourages reader engagement.
04.
modernized web application deployed for ongoing use by the organization.
NEXT STEPS
REFLECTION
Building an AI chatbot for an industrial robotics company taught me that designing AI products extends far beyond connecting a language model.
The real challenge was translating highly specialized technical knowledge into conversations that felt intuitive for first-time visitors while maintaining accuracy and guiding users toward meaningful business outcomes.
Serving as both Project Manager and Developer also strengthened my ability to balance technical implementation with stakeholder communication, ensuring that engineering decisions consistently supported broader product and business goals.