Developing an AI Customer Engagement Strategy for an Industrial Robotics Company

HYPERTRIANGLE

OVERVIEW

Hypertriangle is an AI startup developing generative tools for 3D content creation. As generative AI continues transforming digital content production, one of the biggest bottlenecks remains creating high-quality, physically based rendering (PBR) textures that are consistent, tileable, and ready for production. The company sought to explore how generative AI could accelerate this process while giving artists greater flexibility and reducing repetitive manual work.

During my internship at Hypertriangle, I researched, designed, and developed AI-powered texture generation pipelines using ComfyUI to accelerate PBR material creation for 3D artists. My work focused on transforming fragmented AI workflows into modular production-ready tools that simplified texture generation while maintaining artist control.

COMPANY SITE —>

ROLE

R&D Project Manager, AI Developer

TEAM

Art Team (3)

DURATION

8 Weeks

SOFTWARE

ComfyUI • JavaScript • REST API • OpenAI API • Figma

Use Case 1

How the pipeline was used to produce texture for 3D artists

Renovation Guidance

PBR Texture Files

Branding

3D design

(01)

Art direction

(02)

Motion

(03)

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Bring your ideas to life

Pushing beyond reality and creating visuals beyond physicality, 3D allows us to bring ideas to life which would be impossible in the real world.

PROJECT OUTLINE

Because traditional 3D production pipelines require significant time from modeling through texturing, the goal is to build a system that leverages AI to generate realistic texture data in a single workflow—applicable not only to games but also to cinematic content such as advertisements.



While AI-based texturing methods offer the advantage of generating images through simple prompt inputs, relying on a single approach can be limiting. To flexibly respond to diverse production scenarios, the following multiple approaches will be explored in parallel:



  1. Generating texture images through simple text-based prompts

  2. Developing high-quality texture images using Midjourney and ComfyUI

  3. Creating textures based on real-world photographs

  4. Enhancing and adapting textures using online texture resources

BREAKDOWN OF MAIN WORKFLOW

Phase 1

Phase 2

Phase 3

PART 1 TEXTURE MAKER

SEAMLESS TEXTURE

PBR TEXTURE FILES

RESEARCH & DEVELOPMENT

PROJECT MANAGEMENT

AI RESEARCH

ComfyUI

workflow